Tuesday, 12 March 2013

Evaluation- What kind of media institution might distribute your media product and why?





I based my magazine on VIBE magazine, this magazine also fits the genre that my magazine does R&B and hip hop. You can tell this by the main artist on the front being Drake, He is a massive R&B artists with the main headlines stating his name. Vibe had a huge influence on my magazine by taking aspect from it to inspire my own. As you can see from this front cover of vibe and my own magazine front cover. I tried to include the same such as ‘exclusive’ and the big bold headline and the artist being in front of the title. Vibe was founded and first published by Quincy Jones. Vibe was purchased by the private equity investment fund Intermediary Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. This matches the interests of my target audience which my magazine included big names with double covers and the same style. I want my magazine to be distributed with intermediary Partners I think this would benefit my magazine because of how successful Vibe has become which is based on this genre it is a huge R&B and hip hop based magazine and I think if my magazine was associated with this institution it would promote and help it massively. I would have huge advantage if I used this institution to distribute my product because they know what works well and how to sell and promote R&B and hip hop magazines for example using the internet and what to include. If I was to use this distributer I think the magazine would be associated with Vibe magazine which would be seen as meeting the high standards of Vibes music magazine and audience. My own magazine would be introduced to Vibes audience and target audience which is seen as the same target audience as mine which would help because it would fit my reader profile and my magazine would in introduced to the people it is suited for.


 

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